A Digital Advisory Board, comprising of industry experts, has been created to improve government services online.

The group, announced by Cabinet Office minister Francis Maude, meets for the first time today.

It will advise the Government Digital Service, the body tasked with transforming online channels from Whitehall to the public.

The 12-member DAB will be chaired by UK ‘digital champion’ Martha Lane Fox, and the group includes Marks & Spencer multichannel director, Laura Wade-Gery, and London Olympic committee head of new media, Alex Balfour.

Executives from Facebook, Lloyds Banking Group and publisher Conde Nast are also on the board.

Martha Lane Fox said that the DAB “will challenge the government to deliver better services for users and is the next step on the journey to achieving Digital by Default services and information provision across government.”