Web giant Google has overtaken Microsoft as the UK's top brand, according to a survey of 2,200 consumers.
The 2008 Superbrand survey puts Google top for the first time, while other technology companies also perform strongly. Last year's number one – Microsoft – took second place this year, while Sony took tenth place, and Apple came eleventh.
"Lifestyle brands, particularly those in the technology sector, have considerably more sway with the public than everyday staples such as the supermarkets, which now seem further than ever from the affections of the British people," said Stephen Cheliotis, chairman of the Superbrands Council.
Superbrands top ten
5. British Airways
6. Royal Doulton
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