House of Fraser will link into a data synchronisation service from Inovis to standardise the information it receives from suppliers.

The retailer said that by using Inovis Data Synchronisation it would be able to reduce costly mistakes that result from it receiving a range of different information from suppliers, as well as cutting data capture times by up to half.

House of Fraser will take suppliers’ data from a single point of communication, the Inovis service, on millions of products.

All House of Fraser suppliers will be able to link into the platform to place information on product price, colour and size, as well as assigning electronic images. The information is captured and managed by Inovis and distributed to House of Fraser in a single format.

John King, chief executive at House of Fraser, said it was crucial that electronic communication from suppliers was simplified.

“By synchronising product data and images we can increase communication efficiency and decrease errors. This will lead to improved sales by avoiding costly mistakes for both House of Fraser and for our suppliers,” he said.

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