John Lewis Oxford Street

John Lewis saw a massive surge in online sales and mobile traffic over the busy Christmas period.

In a trading update for the five weeks to December 28, John Lewis said it said both “bricks and clicks break records”, with total sales at £734 million – up 7.2% compared with last year.

However, the retailer's online sales for the five weeks were up 22.6% on last year with accounting for 31.8% of the total business over Christmas.

John Lewis' mobile traffic also surged, with traffic from mobile phones and tablets on Christmas Day making up three quarters of the company's online traffic.

“This Christmas has seen trade take a different shape to previous years, with an early peak driven by Black Friday and a huge surge in the final 10 days. Many of the big online shopping days and weeks occurred earlier in the period but shops were packed in the last-minute rush on 'manic Monday' (23 December) when we saw our city centre shops record peak days,” said John Lewis managing director Andy Street.

“The shift to mobile devices for online shopping has been confirmed but the in-store sale is well and truly thriving, as shown by the record first day for Clearance in our shops on 27 December. With new highs in branches as well as for, this has been a genuine omni-channel Christmas.”

He added: “Partners on the shop floor and in our call centres delivered the high levels of service our customers have come to expect, reinforced by excellent behind-the-scenes support from Operations and IT.”

In the middle of December last year, John Lewis also revealed that it has become the first major department store chain to adopt Google Street View.