Fast food chain McDonald’s Corporation has announced another month of strong sales. McDonald’s is mid-way through the in-house development of a new electronic point of sale (Epos) system and completed the roll out of free Wi-Fi and new drive-through ordering systems.
Global sales for McDonald’s rose by 7.7 per cent in November. European sales rose by 7.8 per cent. France, Russia and the UK led European sales.
Sales in the US rose by 4.5 per cent, whilst sales in Australia led a 13.2 per cent sales increase in Asia Pacific, Middle East and African markets. In all markets McDonald’s said the group was benefiting from extending its hours and breakfast trade.
Last October McDonald’s UK announced it was rolling out free Wi-Fi access technology to its 1,200 stores. It has also increased drive through sales by 26 per cent since implementing a new display-based remote ordering system.
Development of the new Epos system was taken in-house in February after McDonald’s said its development partner Torex Retail found the project size to be a burden. McDonald’s is also considering the introduction of contactless payment cards, which is being assessed in a number of London outlets.