Welcome Break is deploying a talent management system to develop internal staff skills and help increase productivity.

The motorways service station and hotel business says the SuccessFactors platform will enable it to gain full visibility of its internal talent, and an insight into individual training and competency requirements. It will also help cross-train and promote staff across different brands and business units.

Prior to SuccessFactors being used Welcome Break had to rely on its payroll system as its central employee record, and had to capture training and learning requirements manually.

With dispersed and site-specific processes it was difficult to identify internal talent or cross-train skills between the different silos of brands in the group, such as Starbucks, KFC, BP, Shell, Burger King, Days Inn and Waitrose.

Karl Jolly, Welcome Break director of people, said: "Optimised performance from aligned, engaged and capable people is really important to us if we are to maintain our market position. SuccessFactors is providing us with the visibility, analytical data and tools to help us develop our people."

With 4,300 employees, Welcome Break will deploy core modules within the cloud-based SuccessFactors BizX Suite of applications to all team members. These include Employee Central, SuccessFactors’ HR system that provides a central record of workforce data and analytics; and SuccessFactors Jam, to provide social learning and collaboration with features such as user profiles, groups, blogs and file sharing.

There is also SuccessFactors Recruitment Management for a centralised, consistent approach to external recruiting, and a greater insight for the promotion of internal talent; and there is SuccessFactors Learning to help transform Welcome Break’s workforce training regime.

Earlier this year Welcome Break signed a three-year IT services contract with Phoenix to support its network of 27 motorway retail complexes.