The UK is set for a ‘bandwidth explosion’ in 2007 according to the findings fron a series of studies conducted throughout during this year.
Growing demand for bandwidth will place significant demands on the UK’s networks as broadband internet technology becomes a pivotal part of everyday life, claims communications provider ntl:Telewest Business.
The studies looked at how broadband internet has changed the way Britain’s workforce work and how they manage their lives outside the office, including areas such as the use of internet in education, and the use and application of digital services within the NHS.
The provider said that, although use of broadband is already widespread, new services in 2007 will make it an increasingly indispensable part of everyday life. Businesses will increasingly engage with consumers through the use of new interactive technologies, such as blogging and interactive advertising, is a top priority.
John Cunningham, ntl:Telewest Business markets director said: “During 2006 businesses and the public sector have been developing interactive services that are based on broadband technology which will make it easier for end users to interact with them. In some instances, their use has been limited, however that will all change in 2007 as organisations seek to exploit their investment and make online services a key part of every day life. As we become ever more reliant on the internet, the strain on the networks will grow that underpin digital Britain will increase.”
Demands on the UK’s networks will only increase during 2007 as consumer devices get more sophisticated, businesses use ever more bandwidth hungry applications, such as integrated communications services, and the public sector continues the move into the digital world.
Cunningham said: “Our studies revealed a digitally savvy nation and that is evidenced through the success of services such as YouTube and MySpace and the implementation of technologies such as Voice over IP in the workplace. Network resilience and capacity will become even more crucial in 2007. Organisations need to be planning ahead in order to ensure that their network will continue to deliver a reliable and robust service in the face of increased usage.”