Deparment store operator Debenhams is deploying upgraded HP servers at 100 stores across the country to comply with payment card regulations and improve transaction processing in a virtualised environment.

Debenhams is installing new HP ProLiant servers to meet the regulatory demands set by the Payment Card Industry (PCI) guidelines when acquiring credit card information during customer transactions. The company claimed that using legacy hardware put them at risk of being fined for non-compliance.

Debenhams' data centre in south west England is equipped with HP ProLiant DL380 G6 and G7 rackmounted servers and an HP BladeSystem. A distributed network links the data centre to the company's stores, headquarters and distribution centres. In each store, HP has consolidated HP ProLiant ML350 G6 servers within a virtualised VMware environment to boost system performance and reliability.

Debenhams is using HP Insight Control software to monitor and control the store servers from within its data centre during the migration process, and also once they are in full production.

Aqil Nasser, technical architecture controller at Debenhams, said: "Since the migration, staff have said there are fewer system failures, which means more transactions are conducted consistently, which helps enhance customer service."

Earlier this year, Debenhams made a big play about its developing multi-channel strategy. Debenhams said its apps for iPhones, Nokia and Android phones were crucial to offering a "seamless" multi-channel experience for customers. Debenhams said the apps were part of a "key priority" to deliver a mixture of online, phone, in-store and on-TV sales.