The UK’s largest insurance company, Norwich Union is using customer relationship management software to manage its Customer Value Management (CVM) programme.

The programme is designed to provide the company with a data warehouse-driven relationship management portfolio and required enterprise-scale analytics and sophisticated customer contact technology. It will also standardise customer information systems and processes across brands and products with customers and get a single view of its customers and sister company, RAC.

The insurer selected Teradata modules Communication Manager and Communication Director as well as Teradata Professional Services and the Financial Services Logical Data Model. This investment extends the existing relationship with the vendor that recently developed the data warehousing platform to support Norwich Union's "Pay As You Drive" insurance product initiative.

"We are very excited to be building on the existing relationship with Teradata to deliver what will be a huge step change for Norwich Union and how we interact with our customers," said Lindsay Forster, director of marketing services for Norwich Union Insurance. "We look forward to transforming our customer planning, communications and relationships."