Seventy-nine percent of UK PC users are still being careless with their personal data online. A random sample of 1,005 adults were interviewed by telephone between September 21 and 23 2007. According to the study three quarters of UK adults have now been personally affected, or have friends and family who have been affected, by identity fraud. Not surprisingly then, 80 percent of Britons fear having their identity stolen.

According to the survey, more than 19 million households still regularly place sensitive materials in their bins - including 11 percent who throw away whole credit/debit card numbers. Indeed a combination of a complete card number with its associated expiry date and owner's signature can be found in the waste and recycling bins of 13 percent of UK households.

Furthermore, according to the survey, one third of UK households throw away everything a fraudster needs to steal a person's identity, including passports, driving licences, CVs, phone records and utility bills.

See also: Data theft: don't be an IDiot

The news comes during the UK's third National Identity Fraud Prevention Week, in which a group of public and private sector partners join up to raise awareness about identity fraud. The campaign aims to educate consumers and businesses as to the dangers of identity fraud, and the preventative steps that could - and should - be taken.

This year's campaign is supported by the Metropolitan Police, the Identity and Passport Service, Royal Mail, CIFAS - The UK's Fraud Prevention Service, Fellowes, Callcredit, Equifax, Experian, HM Revenue and Customs, the Federation of Small Businesses, The Home Office, the Serious Organised Crime Agency (SOCA), the DVLA, The City of London Police, the BBA, the FSA, the British Security Industry Association (BSIA), regional police forces and politicians from across the political spectrum.

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