Asos IT director Dan West's approach to supporting online fashion

There's no other option but to embrace the take up of consumerisation of IT and social media

ASOS is an incredibly fast growing brand and as its IT director Dan West explains, his IT strategy has to develop at the same pace. That calls for some pretty progressive thinking but at the same time demands systems that are robust enought to be at the core of the business.

Pics 1,2: Asos; Pic 3: CIO UK; Pics 4,5,6,7,8: Asos