Focused on tunnel vision
Eurostar won’t have carte blanche over a connected Europe. With greater connectivity of Europe’s rail networks will come greater competition in the marketplace and a greater variety of rail liveries on the platforms of St Pancras and Paris’s Gare du Nord.
December 3, 2012
1. Eurostar's CIO Christophe Lemaire change strategy for London-Paris rail operator
“Competition is something we know about. We are successful at the London-to-Paris route and we have 75 per cent of the market share in competition against the airlines, the tunnel and ferry services.”
2. Focused on tunnel vision
“One of the pillars of our future is to be a gateway to Europe and the UK and to offer a mix of travel solutions.”
3. Open platforms
“Eurostar is a carrier and our role is to carry passengers. Ticket distribution is of paramount importance to us and we need to be prepared to allow someone like Google to distribute our tickets. All of these are new ways of accessing our products. If it is simpler to buy our products in this way, I am happy with that. Our role is make sure people can make the right decisions with the best information presented in the best way.”
4. Data tunnel
“One of the main things is the importance of the data. Do we know what is the most important piece of information we have about you is? If we can say we know a lot about our customers, knowing people’s booking preferences, I am sure there are interesting thing we can do with it."
5. Social service
“We need to go further, use social media and see trending patterns. Customer information is the most important information we have. It’s a very positive project as it is an open field for Eurostar.”
6. Information strategy
“The heart of my role now that this integration into a single company is behind us is to provide an information systems strategy for the next three to five years. That has to reflect the business strategy and the information systems are at the heart of it.”
“We live in a world that goes fast, where surprises can arise every day, and where technology is at the same time everywhere and powerful. Things that were a dream five years ago are now available to the mass market. We do not know what the future will look like, but at least we can prepare ourselves by being as flexible, organised and open as possible."