How CIOs can increase brand awareness

CIO UK looks at some methods CIOs can use to raise an organisation's profile

As businesses face further competition CIOs are becoming aligned with marketing departments to help raise the profile of their organisations.

According to Harvey Nash, over half of CIOs believe their career will be outside of IT in the next five years, with marketing operations creating a digital vision for organisations delivering IT products and services.  

While building a relationship with CMOs and the marketing department is important, CIOs need to play an active role in helping to promote the company and raise its profile. 

Here we look at how CIOs can increase the company profile through the use of social media, customer engagement and brand ambassadors to help an organisation get noticed as a brand.

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