IT business leaders explain how they are using a startup mentality to power innovation
Long-established companies are more likely to enjoy stability, fat profits and a bigger market share. But size breeds sluggishness when it comes to innovating or pushing through structural or cultural change.
It makes sense then, that at times, titans of industry might look a little enviously at their smaller, nimbler startup compatriots who can adapt rapidly in response to consumer or workplace trends.
So how might large organisations foster a little bit of startup magic in their offices? From partnering with the organisations themselves to trying to introduce a startup mentality at home, here are some CIOs aiming to sprinkle a little startup gold dust on their operations.
Laurie Clarke is a staff writer for CIO UK and its sister titles Techworld and Computerworld UK. She studied psychology followed by a Masters in Journalism, and has since worked in marketing and as a freelance consumer insight writer. Her particular interests include consumer tech, startup tech culture and how technology is shaping society.