Pensions and life assurance provider Irish Life is aiming to improve decision making with a new business intelligence platform.

Irish Life is using the Tableau Software system to graphically represent data across the organisation, improve decision-making and map patterns and trends in a clearer way. There are plans to roll out new BI dashboards to up to 300 users in early 2012, it said.

Working with Tableau Software partner MXI Computing Ltd, the dashboards are currently accessible to business executives, account managers and the CEO. The "primary focus of the tool is to improve the sales pipeline and customer service management, but also to better control business retention", said Irish Life.

Gerry Hassett, CEO at Irish Life Retail, said: "We can see that the return on investment is already being delivered. We can now see what is happening on a day-to-day and week-to-week basis, which means we can develop our business accordingly and further enhance our competitive edge."

Irish Life wanted the ability to produce the information clearly in dashboards, in PDF formats, and on the web and mobile devices. Mobile users will eventually be able to browse content, access favorite reports and quickly collaborate on their devices.

IBM recently warned of a major data analysis problem among big businesses, with many unable to interpret over 90 percent of their information, claimed Big Blue. The advent of BigData, cloud computing and mobile data access were complicating matters, it said.