JP Morgan has launched its new multi-asset trading platform, which consolidates the firm’s pre-trade, trade and post-trade functionality onto a single platform for the first time.

The platform, dubbed JP Morgan Markets, is a complete redesign and consolidation of the firm’s existing e-trading offerings from front to back and claims to provide a ‘seamless client experience’ throughout the entire trade lifecycle.

“We have created JP Morgan Markets to give clients an intuitive user experience, and a convenient and efficient way to trade across different asset classes, all in one place,” said Troy Rohrbaugh, global head of FX & Rates Trading.

“By having a high degree of automation at every stage of a trade, clients will be able to focus on trading ideas rather than the increasing complexity of a post-regulatory world in trade execution, post-trade clearing, settlement and reporting.”

The new platform provides clients with a single log-in with access to JP Morgan’s research, analytics and structuring tools, multi-product trading and post-trade capabilities.

JP Morgan plans to add further capabilities to the platform in the future, including access to liquidity across asset classes, algorithmic tools, and connectivity to a number of trading venues.

Most existing clients and products will be on the platform by the end of 2013.

“Developing J.P. Morgan Markets has been a huge undertaking and, by the end of this year, we will have consolidated more than 30 platforms into one client offering,” said Peter Cherasia, global head of Markets Strategies.

“It will enable us to quickly deliver innovative new products as we adapt to changing market conditions, and clients will find it a faster, more effective and transparent place to trade.”

Although investment in electronic trading platforms is strong, during 2012 there was a string of technical failures in the financial markets, including the errant trading at Knight Capital Group in August, and Nasdaq’s heavily criticised IPO for Facebook.