Ladbrokes, the betting company, has appointed technology experts to its board in a bid to help improve its digital platforms.

Christine Hodgson, chairman of Capgemini UK (pictured), along with Richard Moross, founder and chief executive of tech start-up, will join Ladbrokes' board as non-executive directors on 1 May 2012.

The company, long-described by analysts as being "lacklustre" online, has in recent months stepped up its web efforts. In January, it bought a majority stake in Stadium Technology Group, a major IT supplier to Las Vegas' largest casinos.

Hodgson, who won the award for Woman of the Year at the everywoman in Technology Awards in 2011, has been at Capgemini for 15 years, where she began as chief financial officer.

Moross's business,, has become recognised as a successful UK start-up delivering online business card and postcard printing services. It was founded in 2004, and currently has offices in London and Rhode Island in the US. Its investors include those who have backed companies like Skype, Betfair, Lovefilm and

"[Hodgson and Moross] bring with them extensive experience in digital platforms and information technology and their complementary range of skills will be of significant benefit as we take the business forward," said Ladbrokes chairman Peter Erskine.