Marks & Spencer has launched a new website developed in collaboration with Amazon.

The tie-up, which was first announced two years ago, is designed to improve the UK retailer’s online customer management, as well as take advantage of some of the personalisation features from Amazon’s own in-house, e-commerce platform development.

The companies worked with web specialist systems integrator, Conchango to develop and customise a version of the platform and integrate it with core transactional and merchandising systems.

Marks & Spencer chief executive Stuart Rose has publicly stated plans to double the company’s online revenue to £200 million a year, to keep pace with other retailers driving increased revenue through an e-commerce presence, including John Lewis, Next and Sainsbury’s.