US carmaker Ford Motor Company is reportedly about to announce a deal to incorporate Microsoft wireless communication technology in some of its models.
Sources close to the car company have said the new technology, called Sync, will feature a Bluetooth in-car wireless system from Microsoft for handsfree calls and data transfer including email and music, according to the Wall Street Journal newspaper.
The plans to announce the deal have been leaked in advance of their scheduled unveiling at the Detroit Motor Show and Consumer Electronics Show in the US next week.
A Microsoft spokesperson confirmed it is in collaborations with Ford. But both companies declined to comment on specifics of the deal, which is thought will eventually rollout as an optional extra across Ford’s entire range in 2008, starting with its Focus and saloon models.
The deal would not be the first of its kind. BMW featured similar technology aimed at business people on the move in a tie-up with HP three years ago. But this Microsoft-Ford deal would see automotive adoption of these systems on a much larger scale.