national express

National Express has appointed Rob Muir as the company's first Chief Digital Officer.

The transport multinational - which operates buses, trains and trams worldwide but is perhaps best known for its coach services in the United Kingdom - confirmed today that Muir will be responsible for developing and leading digital strategies across Britain, North America, and EMEA.

As CDO, Muir is charged with "creating initiatives that encourage digital innovation" as well as supporting National Express with investing in technology to boost customer-focused innovation and drive cost efficiencies.

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Prior to the appointment, Muir was a senior director at global digital agency McCann, which has counted the Cannes Lions International Festival of Creativity and the Women's UEFA Champions League as clients.

"I had previous experience with National Express as a client and had always been impressed with the business so when I heard about this opportunity, I was immediately excited," said Muir.

"The transport sector is constantly innovating but necessarily doesn't shout about it and I see National Express as a leader in this area," he added. "There are real opportunities to build on the existing work being done and further embrace digital technology. I look forward to leading a talented team to achieve their maximum potential to the benefit of the business."