Procter & Gamble has signed an infrastructure services deal with Accenture for its web technology.

The consumer goods giant, which makes goods such as Gillette razors, Pampers nappies, Wella shampoo and Ariel washing powder, has signed what it said was a “multi-year” deal with the services provider in order to “transform” and manage its technology for online services.

The company, an extensive user of SAP enterprise resource planning software, will also work with the Accenture Interactive business to attempt to improve its web marketing. The service includes web site development, consulting and business analytics.

P&G and Accenture have already created what they call an ‘intelligent digital platform’, which analyses the web use of P&G’s online customers and aims to provide relevant content.

Marta Foster, VP business building solutions at P&G, said the deal would help the company to “build deeper connections” with customers and improve the efficiency of its technology. But she did not give more details of the systems involved.

Last October, the company signed a renewed SAP agreement, in order to speed up its global roll out of the system. The deal covers software, maintenance, software development and consulting.

P&G uses SAP enterprise resource planning, supply chain and financial software. Other key applications include Oracle databases and customer relationship management software. It operates a European shared service centre in Newcastle.