Pollster YouGov has moved its data centre from Berlin to London to save money.

YouGov used Veeam Software's backup and replication software to help it complete the move. The firm conducted the changeover by first virtualising its IT infrastructure in Berlin and then simply replicating the data to the London data centre.

By doing it this way YouGov saved time and reduced the cost of transporting equipment and data. It also eliminated concerns about having compatible storage and other hardware on-site at both Berlin and London.

The move from Berlin to London was done on grounds of cost and control. Nicholas Carter, director of global systems operations at YouGov, said: "We had initially been very happy with the Berlin-based managed service, yet additional services and capability had to be taken on the providers' terms - reducing our flexibility and locking us into their costs."

YouGov therefore decided to purchase colocation space in London, allowing it to control the infrastructure that was in place and ensure it was always getting the best price.

"By virtualising both environments, we found a simple way to make the migration work," said Carter. Otherwise the migration could have been complex, he said, as reproducing the underlying physical architecture would have been near-impossible because the London centre used a different storage system.

YouGov was also able to move its essential applications, such as Sharepoint and Symantec Enterprise Vault, onto the new infrastructure and have them ready to work with the minimum of disruption or overtime.

The Associated Press recently installed a new data storage and backup system to support the data demands of its high-definition video production and archive workflows. AP deployed an EMC Isilon NAS (network attached storage) system to deliver streamlined storage management and lower video archiving costs.