HMV, the music, DVD and games multi-channel retailer has boosted store security with the procurement of new anti-theft tagging devices.

The company has signed an exclusive supplier agreement with electronic article surveillance (EAS) provider, TAG Company to provide all new and replacement EAS electronics and hardware across the HMV estate, marking the first major retailer to move away from legacy tagging solutions as the market adopts the new alternative Acousto Magnetic (AM) label.

In addition, HMV will use the vendor’s Series 58 Security Label applied directly to its products in store and will continue its application of its self-seal tag on a variety of media and other specialty merchandise.

HMV said the deal will be instrumental in retaining one of the lowest loss (shrinkage) rates in retail, in which its deployment of EAS pedestals, labels, tags, deactivators, and detachers play a central role. The retailer was the first in the UK to implement “live” (self-service) merchandising throughout its entire chain. And it uses more than 40 million disposable EAS labels throughout its 220-plus stores annually.

Under the agreement, TAG will supply AM systems, deactivation, maintenance, training and ongoing support to store personnel to ensure effective use of the anti-shoplifting systems.

Colin Culleton, HMV UK and Ireland head of risk and loss prevention said: “We have chosen to work more closely with TAG because they quickly gained a thorough understanding of our trading risk and provided bespoke solutions.”