Lidl has rolled out contactless payments to all 600 of its UK stores, the latest retailer to enable the near field communication (NFC) technology for purchases.
The contactless payments systems were installed in July, following a pilot in February, with over 65,000 transactions conducted in the first two weeks. The technology for the budget supermarket's contactless payment systems was delivered by WorldPay.
Lidl spokesperson Georgina O’Donnell said that part of reason for introducing contactless payments was to meet changing demands from customers over methods of payment.
“We decided to implement contactless in order to speed up payments and reduce queuing time. We were also responding to consumer demand to move with the times and offer a wider range of payment acceptance options,” she said.
“Installing the technology across so many stores was a significant project, but WorldPay helped to make it a smooth process. It’s still early days, but just two weeks on from launch we’ve processed over 65,000 transactions and customer reaction has been very positive.”
Ron Kalifa, deputy chairman of WorldPay, added: “The fact that Lidl has already seen such high levels of use is testament to the fact that consumer behaviours are changing as awareness of contactless payments grows.”
According to figures from Visa, UK consumers made 51 million purchases in the last 12 months using the NFC-enabled technology. Meanwhile the monthly contactless spend had increased five-fold to £45.2 million in June 2013 when compared to the same period last year.