Nathan Williams:

Brand Engagement

RSS

Nathan's technology expertise pre-dates the dotcom bubble – he was building the very first websites for brands such as the Carphone Warehouse and Railtrack. He has witnessed the evolution of digital technology and is uniquely placed to comment on its development including the patterns that are emerging, new trends and breakthroughs, and its impact upon business and society.

Nathan's latest opinions

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  The podium changes shape

  CIOs may have to review their measures of success for their departments

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  The CIO-CMO partnership part 2: making it happen

  Some useful practical guidance on working with the marketing team

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  The CIO-CMO partnership part 1: Trust

  Marketing is a digital environment where both disciplines will have to work together to build the brand

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  Evaluating the B2B customer experience and why it matters to you

  Adopt a set of principles that embeds your company's brand in everything you do

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  The brand conversation: what's a CIO's role?

  Operating across the business, the CIO can be an enabler for the collaborations that are critical to brand building

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  The modern brand experience and the CIO's role in maintaining it

  By having a responsibility for the channels, CIOs must collaborate in their organisation's brand identity