CIOs may have to review their measures of success for their departments
Some useful practical guidance on working with the marketing team
Marketing is a digital environment where both disciplines will have to work together to build the brand
Adopt a set of principles that embeds your company's brand in everything you do
Operating across the business, the CIO can be an enabler for the collaborations that are critical to brand building
By having a responsibility for the channels, CIOs must collaborate in their organisation's brand identity