With Twitter being dominated by Nick Griffin's appearance on Question Time, the release of Windows 7 was always at risk of being overshadowed in the virtual halls of the global chat-room, but the unveiling of the new OS was still a very meek and mild affair compared to the hoopla, razzmatazz and hellzapoppin' accompaniments to previous Windows incarnations.
In some ways this is further evidence of the movement away from blockbuster releases that have marked the client/server era and towards the incremental rolling upgrades, patches and refreshes that are characteristic of internet computing.
It might also be an indictment of Microsoft marketing. Remember when Windows 95 launched and the company bought up the entire print run of The Times and placed TV ads with the Rolling Stones' Start Me Up to push the notion of the Start button? Exactly. It was unmissable, relevant and fun. Contrast that with the Burger King tie-in of a seven-patty heart-attack-in-a-box that invites mocking headlines about bloatware. No so clever.
Microsoft no longer appears able to steer markets although it is still capable of changing them; its rise in content management, virtualisation, games consoles, application streaming and back-office applications have the smack of the old Microsoft, for example. It remains a superb company in many ways but it lacks the sure touch of old.