"What do they know of cricket who only cricket know?" asked cricket enthusiast and Trinidadian Marxist intellectual CLR James in the preface to his 1963 memoir Beyond a Boundary.

Part cricket book, part post-colonialist history of Trinidad and investigation into the struggle for West Indian independence, James described his magnus opus as "neither reminiscences nor autobiography" in its famous prefatory note as he referenced and responded to the Rudyard Kipling poem English Flag: "What should they know of England who only England know?"

Having recently revisited James and Beyond a Boundary it's clear how simple it is to borrow the words of James and Kipling, and appropriate for any industry or setting and realise the benefits of their wisdom.

For CIOs, being able to 'get outside of IT' and broaden their influence outside of the technology function is something that has been on the agenda for some time, and was discussed at the 2016 CIO Summit by BMJ Chief Digital Officer Sharon Cooper, Francis Crick Institute IT Director Alison Davis and Thompson Reuters SVP Transformation Christine Ashton.

Put simply, as an outsider looking in it seems the consensus on the ground is that at an enterprise level IT and technological expertise is useless - and in some instances potentially damaging - when not placed in an organisational context accompanied by business nous and situational awareness.

A proponent of this line of thinking is former CIO Ian Cox, a Gartner analyst and research director. Also one of the themes in his book Disrupt IT, Cox has written how CIOs need to "stop thinking like an IT person" - instead becoming a customer-centric business leader who just happens to know about the opportunities and challenges provided by technology, IT and digital.

Earlier in 2016 the CIO at the Royal Shakespeare Company echoed these comments. The RSC's Chris O'Brien said that he gets excited by how technology is applied rather than the technology itself, which is only as good as what an organisation is able to do with it. This for O'Brien was one of the key tenets of the role of the CIO, the interface between the needs and requirements of an organisation and what technology and technologists are able to achieve.

While this might be trite to many, the predictability of a solar orbit is also a good opportunity to reflect and remember these simpler concepts which are as worthy of revisiting as the brilliant narratives of trailblazers like James.

After all, what do they know of journalism, or media, or even CIOs, or their liberal metropolitan ways - unless we are prepared to get outside of our bubbles and have a better understanding of the wood and the trees?